THE BEGINNING
It all started with our mother.
Our mother Nathalie is 55 years old. She has always been the most elegant woman we know. The one who walked into a room and everyone looked at her.
Then one day, we noticed that she no longer wore her dresses. That she was constantly tugging at her tops. That she avoided family photos.
She no longer recognized herself...
THE TRIGGER
The awakening
The girdles that constrict. The clothes too loose to hide her curves. The outfits chosen by default and not by desire. Nothing made her feel like herself.
So we searched, again, and again, and again... Until we found what didn't exist yet.
Clothes truly made for her. For her body. So that she could feel like a woman, not like an old lady...
THE CREATION
The Birth of Butimlady
So we started everything from scratch. Months of testing fabrics, cuts, and compressions. Dozens of prototypes tried, rejected, and redone. Only one obsession: that it stays in place all day, that it smooths without squeezing, that it is invisible under any outfit.
Their bodies weren't the problem. It was that no brand had ever truly created something for them.
That's where our story could begin.
Our adventure
Thanks to you
Today, +50,000 women wear BUTIMLADY.
And since day one, we've had only one obsession: to create clothes truly made for you. So that, like our mother, you can recognize yourself again and regain your self-confidence. So that you can finally be yourself.
And we're not stopping there...
